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How paid apps increase platform loyalty
If you've ever considered the switch from PC to Mac or vice-versa, you've undoubtedly faced a slew of decisions before opting to take the plunge. One of the biggest that is not readily apparent to many is the cost of software purchased for your platform. Depending on computing needs, the software dollars pumped into one's platform of choice can range from next to nothing if you are internet only user to thousands or more if professional applications are in the mix. But what about switching mobile platforms?
Jeff dePascale is a web and mobile applications professional based in Fairfield County, CT.
